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Ira Koretsky
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We couldn’t agree more…“We eat with our eyes first” is a common phrase from Master Chefs around the world. That is why so many restaurants spend time and money perfecting the presentation of your meal. Think of how much you are impressed when everything entices your senses, perhaps even all of your senses. The smell from the freshly baked bread, the visual beauty of how everything is laid out on your plate, the sizzle of your fajitas, the texture of the moist cupcake, and of course, the expected taste tingling your brain to hurry up and eat already. In the…
A few weeks ago, Bhavesh Bhagat from Confident Governance, and I co-presented a keynote presentation at the annual ISACA DC conference. ISACA is an association of IT, Audit, Security & Risk Management, and Cyber professionals.  Its roots go back to 1967. More information on ISACA below. I met Bhavesh at an Northern Virginia Technology Council (NVTC) two-day event where I was presenting a variety of programs on the elevator speech/value proposition, LinkedIn Makeover, and Media Relations.  Over the coming months, we created a different kind of "technology" presentation titled, "Awakening the Hidden 'Risk Giant' in You."  And I do mean…
When it comes to presentations, humor is often a controversial subject. Most speaking experts suggest avoiding humor. The undeniable fact is worldwide, people love to laugh. So…why can’t we include humor? We suggest YOU DO. In fact, we strongly suggest USING humor in your presentations. The likely question on your mind is “how do I use humor?” or the less flattering, “I’m not funny. There’s no way I’m using humor.” Change your mindset. Start small. Here are some suggested sources that come directly from your personal experiences, which are the best way to tell humorous stories: a) Family experiences. Stories…
Tuesday, June 02, 2015

Great CEOs are Lazy

Written by Ira Koretsky
Friend and colleague Jim Schleckser writes some great CEO and executive-focused articles. I really liked this one and thought to share it. At the end are some links for more great ideas from Jim.  How about that title?  Grabs your attention...     Great CEOs Are Lazy Jim Schleckser, CEO and Managing Director, The CEO Project, 2 June 2015   Great CEOs rarely enter into Player Mode. Rather, their first move is to find someone else to do the work. When most CEOs find their company getting into some kind of bind, they jump in to personally help resolve the issue.…
[Imagine you hear Walt Disney’s “It’s a small world after all” playing in the background] Everyday, we are meeting people from around the world. We are building relationships through email, telephone, Skype, Conferences, Webinars, and so forth. One of the most important aspects of great relationship building is being appreciative of culture and traditions. Part of this appreciation is the diligent effort to learn a person’s name and how to pronounce it. With Google Translate, it is super simple.  1.  Visit Google Translate2.  Copy and paste the person’s name into either field box3.  Select from 90+ languages from the drop…
In describing Atlas Corps, Scott Beale, Founder and CEO, shares that Atlas Corps is "an international network of the world's best non profit leaders and social change organizations.  We bring leaders from around the world to serve in the U.S. to learn skills and share their perspectives. And then go back home to create a global network of the world's best social change professionals." I met Scott about a year ago through a program hosted by CRDF Global and my good friend Natalia Pipia.  We talked briefly and then over the course of about a month outlined a communications program…
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