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Ira Koretsky
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Duane Bailey
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The content we produce – spoken and written words, PowerPoint decks, images, videos, memes, charts, infographics, etc. – tells a story about the importance of establishing a relationship between us and our target audience. The story we tell should be a compelling one that accelerates our success at driving sales and revenue. After all, we're all selling something and our goal is top-line growth. An effective content marketing strategy, then, should be laser-focused on the needs of your target audience – identifying those needs, aligning with them and providing evidence that what you're selling can address those needs in a…
A few days ago I received this form-letter LinkedIn invite (see picture below). I'm sure you get these...while sometimes fun to read, they have a variety of "bad" characteristics, some more than others. And to me, they really hurt your credibility. And always end up being deleted. At The Chief Storyteller®, we often find if there is one error, there are at least three more errors. The "Hi Ellen" greeting is what first caught my attention. Second, where was the personalization and more specifically, the relevance to me? What does "mutually benefit from connecting" mean? Here is a list of…
Monday, August 17, 2015

Get a Translator for Xie Xie’s Sake

Written by Ira Koretsky
We laugh, we wince, and we empathize…sometimes. We all receive the emails and telephone calls from non-native English speakers. It’s easy to tell the legitimate from the fake. I received the email pictured below a few days ago from Flora Lawrence, her self-titled "non de plume." Flora is from India and the way the email is written gives me considerable pause. As such, this is more of an extreme example of what not to do. This tip of the week is for the legitimate professionals and organizations doing business in countries with different languages. Since Flora’s first email subject line…
As an Army veteran (that's me in the picture many years ago), I'm a member of several military and veteran LinkedIn groups. Recently someone posted a nice article titled, "19 Terrible LinkedIn Mistakes You're Making." Several of the commenters were adamant in keeping a military-style profile picture. And I "adamantly" disagree. And this is true of everyone. You should ONLY use a professional photograph - "No spouses, no friends, no boats, no dogs..." Here's the comment I left.  "If you are using LinkedIn to transition out of the service, then you really should have a corporate-style photograph. No spouses, no…
Imagine you are delivering your standard 60-minute presentation. Your audience will understand most of what you say quickly, appreciate your humor (hopefully...), assume your body language is coordinated with your talking points, recognize the use of appropriate colors for the points (e.g., red is a problem area while green is a positive area), and more. Not always true with international audiences. When speaking internationally, successfully engaging your audiences becomes more complex. You have to account for differences in greetings, customs, traditions, hand gestures, colors, and more. One common custom is to thank a variety of people – the host, guests,…
Do you think about what you say when talking? Of course you do. Do you think about your voice and your body language as well? Few people do. When you speak, you are using your words, voice, and body. For most people, the blending of these components comes natural. What doesn’t come natural is how to purposefully use each of these three separately and together to heighten drama, improve rapport, emphasize points, and a lot more… Going forward, I’d like to encourage you to think differently and think deliberately about how you use your words, voice, and body. For this…
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