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Ira Koretsky
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Duane Bailey
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I'm honored to be delivering the opening keynote for the 15th Annual Departement of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25. My topic is "Awaken the Storytelling Giant in You."Description: What if the right story inspired your company's targeted program, site office, or laboratory to add your company to their team? What if the right story persuaded the small business program manager to invite you to hear your ideas and company's capabilities? What if the right story prompted the small business program manager or contracting officer to recommend your company? What difference could that…
The art of the “pause” – knowing when to use a short pause or long pause – offers a lot of benefits to speakers, presenters, and trainers alike. Everybody reads at a different speed. Everyone listens at the same speed. Everyone comprehends in a different way. Pausing helps smooth out the learning speed bumps. Here are a few benefits of employing effective pauses. Pauses…a) Are an elegant way to emphasize points b) Give your audience important moments to process what you sayc) Enable your audience to catch up, especially if you are a fast talkerd) Make you appear more confident,…
Monday, March 14, 2016

Write it Down Before You Forget

Written by Ira Koretsky
Our short-term memory is very short. Experts vary in their opinions sharing a range of 20 to 30 seconds. Whatever the right number of seconds, it really does not matter. If you are like us, you forget the unimportant to the important. Think about when you are a in a meeting and an idea pops into your head. How often do you forget the idea? Or forget that important item your client asked about? Or…you get the idea. Anytime you have an idea/thought you know you want to remember, write it down. To aid in recall, remove all judgment, your…
You've been tasked with drafting a social media strategy for your brand. Initially, your goals are to build your company's reputation and raise brand awareness. As the brand takes hold in the market, your goals will include increases in customer engagement, conversions (a.k.a. sales) and loyalty. Public relations? Marketing? Or both? Is there a difference? Too often, these terms are used interchangeably – without a real understanding of the role each brings to your brand. One, public relations, is about building reputations and raising awareness among members of your target audience. The other, marketing, is about converting that audience into…
Monday, March 07, 2016

Practice is Not a Four-Letter Word

Written by Ira Koretsky
There isn’t a prospect or client that tells us something close to “I really don’t have time to practice my [blank] like I should.” [Blank] is a presentation to the board, a story to inspire action, a sales presentation, an investor pitch, and so on. Our response is something like, “There isn’t an Olympic athlete, celebrity actor, famous musician, and New York Times best-selling author that doesn’t practice his or her craft—and some practice daily. Not one.” One of the more well respected researchers in expert performance, K. Anders Ericsson, PhD, has published numerous papers and articles. One paper is…
Ever been at a business meal and found yourself finished way before your dining partner? Or perhaps your dining partner was finished way before you? Generally, this occurs for one of two reasons:   1) Someone is talking much more than the other person 2) One person is a much faster eater In either case, it is best to match your partner's eating speed when possible. We have seen some people eat like vacuum cleaners and exclaim afterward, "Sorry, I know I am a fast eater." Please note, while men are the typical fast eaters, a conversation topic may skew…
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