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Tuesday, May 20, 2014

How Much Klout Does Your Brand Have?

Written by  Duane Bailey

Brokerage firm E.F. Hutton was best known in the 1970's and '80s by the advertising tag line, "When E.F. Hutton talks, people listen." Their television commercials typically involved a conversation between two people. When one of them mentioned his broker was E.F. Hutton, the others around them would suddenly stop what they were doing and listen intently to the one who was talking.

If you are talking on social media, are people listening? Do you have "E.F. Hutton" credibility among your community of followers? Are you posting content on social media networks like Twitter and Facebook that people are acting on? How do you know?

One way to tell is by measuring your Klout. Klout is an online measure of your brand's social media influence. It measures influence based on your ability to drive action. The more influential you are, the higher your Klout score (as of June 2013, the average Klout score was 40).

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Why is online social media influence important?

As you may recall from the E.F. Hutton television commercials of 30 years ago, the market landscape included so many competing sources of financial advice that it was often difficult to break through the noise. The same is true of today's highly competitive content marketplace. Even if your content is amazing, it won't have an impact if no one is listening.

For other insights on Klout and how you can increase your brand's online influence, please see:
Why a Good Social Media Marketing Strategy Includes Content and Engagement
5 Insights for Marketing Your Brand On Social Media
Does Your Brand Have Klout?

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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