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Tuesday, March 05, 2013

Why Every Marketer Should Have Sales Experience

Written by  Duane Bailey

All marketers should have a resume that includes sales experience. 

I’ll admit, sales is hard work. It’s one of the toughest jobs in any organization. For those of us who have ever been paid on performance, it’s high risk - high reward. There are quotas to be achieved, customers to be served and forecast commitments to be honored. And yes, there are pay-impacting rewards for individual success and personal consequences for failure.

Sales is not a spectator sport. It teaches us to be accountable for results. It’s where we learn about customer wants and needs, how to achieve competitive advantage, the value of business storytelling and the difference between a well-intentioned marketing strategy and one that actually works. It’s where we learn interpersonal and communications skills that lead us to trust, respect and value the contributions of others.  

These are, after all, the skills that will drive success in marketing, too. 

For more on the dynamic relationship between sales and marketing, please see:
• Are Your Customers Looking for a Better Deal?
• The Purpose of Marketing Is to Drive Sales
• How to Tell the Difference Between Sales and Marketing

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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