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Tuesday, August 30, 2011

Your Brand and the Community It Serves

Written by  Duane Bailey

As I was driving through the neighborhood last evening, a business acquaintance and neighbor stopped me to say how much he appreciated the volunteer work I’ve done in our community over the past few years.

In the currency of life, he told me our most precious asset is time – how we spend it, what we spend it doing and who we spend it with. He told me one reason he liked working with me was because of my willingness to share my time helping others.

For me, volunteering is a labor of love. It’s who I am and it’s a big part of my personal brand. For many organizations, particularly those rooted in their local communities, serving others is as much a part of their brands as it is of mine.

Organizations who serve others foster goodwill in the communities they serve, build relationships with potential customers and provide assistance to those in need. They share their resources willingly with others and, in the process, differentiate themselves as brands that are sincere in their commitment to making a difference in our lives.

How is your brand serving its community?

For more on serving your community, please see these posts:
• Service Before Self: Why Strength of Character Compels Others to Do Business With You
 Do A Good Turn Daily
• What the Boy Scouts Can Teach Your Business About Serving Others

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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