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Wednesday, April 27, 2011

Unique Business Card Makes You Unforgettable

Written by  Ira Koretsky

I met Colin, the CEO of E Group at a regional government contractors conference. After a great conversation, we exchanged business cards. As per my norm, I looked at the card front and then back.

Lo and behold, I was compelled to read the back. I discovered Colin's personal statement (see images below).

I excitedly peppered him with all sorts of messaging-related questions. As the CEO, Colin shared everyone in the company has his/her own customized card (as a second example, see Frank's card below).  

In all of my 25 plus years of professional networking and personal events meeting thousands and thousands of people, I can without hesitation say this is truly a unique card. The other unique card comes from Superhero cards (read Mere Mortal or Superhero? and I Love Being a Superhero).

What are you doing to stand out and be unforgettable?

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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