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Tuesday, November 09, 2010

Business Storytelling for Social Media

Written by  Duane Bailey

In July, I wrote about the importance of a good elevator speech (answer to “What do you do?”) in Business Networking in a Foreign Land. In that post, I described how an interesting 30-second elevator speech would be a great way to introduce yourself at business networking events.

In many ways, the profile statement you use for social media applications like Twitter, Facebook, and LinkedIn is your elevator speech. Think of it as business storytelling. It speaks to what you do and how you might be able to help others. It should contain some interesting information about you and, above all, it should be brief (i.e.,160 characters or less). After all, it’s your introduction to potential followers, friends, and connections.

Take a second to read my profile:

Award-winning marketing and sales leader, social media user and fitness enthusiast who likes exploring the great outdoors without having to ask for directions.

It’s business storytelling for social media. It’s my elevator speech and it’s the answer to “What do I do?” I’m someone who knows a thing or two about sales and marketing, who dabbles in social media, who is a gym rat, and who can take care of myself in the wilderness. Every written word or image I include in my Tweets, Facebook posts, LinkedIn updates, and even my blogs are part of this story.

Stay tuned for my next blog post, where the story continues…

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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