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Tuesday, February 23, 2010

Social Media – Are You Connected?

Written by  Duane Bailey
I have been actively Tweeting for a month now.  As of this writing, I have accumulated 35 followers and am following 37 others.  I have also posted 53 tweets.  I am now an official microblogger.  More importantly, I am connected.

Like many of you, I attend a fairly robust number of business and social networking events each month.  I also interact with people every day in my job.  One of my favorite conversation starters has become, “Are you connected?”  Invariably, this question leads to another, “Do you tweet?” And then another, “Why not?”

For those who don’t, and a surprisingly large number of people I meet do not, the most common reasons are:

- I don’t know what to tweet about.
- I don’t know what I could say that someone else would find value in.
- I’m too busy and don’t have enough time to do it.

If any of these concerns sound familiar to you, I may be able to help.

Before I sent my first Tweet, I wondered what to send.  I knew it had to be something more consequential than “Just took my dog for his daily walk.”  I also wondered why anyone would care about the Tweet I had just posted; i.e., the answer to the “so what?” question.  And, yes, with multiple email and instant messaging accounts to manage, I wondered where I would find the time to deal with yet another electronic messaging medium.

One month and 53 tweets later, my own experience has taught me three things.
1. Twitter is a blank slate.  You can write about anything you want.  It’s helpful to begin with a story, either business or personal. 

2. There are many people who love a good story.  Make it positive and fill it with content (i.e., some interesting fact that others can use, links to articles, blogs, photos) and you will build a list of followers. 

3. Scanning through a list of 140-character or less headlines while at the gym is a great way to keep current in any topic(s) you choose.

Get connected.  One well-timed tweet could be your next conversation starter.
Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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