I'm back! Back to kickoff the 2016 Business EXCELerator Series for Montgomery County Chamber of Commerce. I had honor of kicking off the 2015 series, with my elevator speech program.
MCCC is an awesome organization that I'm proud to be a member of for years. They do so much for the community...
My topic is "Executive Storytelling: How Leaders Use Stories to Engage, Persuade, and Inspire."
Brief Description: Learn how to turn your personal experiences into powerful workplace stories that engage and inspire your stakeholders. Follow a proven framework complemented by practical training aides to develop your high-impact stories that influence change, motivate teams, obtain approval, and secure funding.
I'll be reviewing my executive storytelling framework, having fun with "That's Interesting, Tell Me More" exercise, sharing some powerful videos, and walking through the Leadership Story Framework.
What a great time. The room was filled with business owners, executives, sales professionals, marketing folks, and those in customer service from corporate, non profits, and government (boy that was a lot of lists!). I had them do my exercise, "That's Interesting, Tell Me More," to set a foundation for their leadership story. This foundation identified what was missing -- powerful words, powerful message, and powerful delivery. I reviewed my story framework, shared some insightful videos, and was engaged with a variety of great questions.
Here's the excellent write up from the Chamber...
"Ira Koretsky, CEO, The Chief Storyteller® presented “Executive Storytelling: How Leaders Use Stories to Engage, Persuade and Inspire.” A key differentiator in the marketplace for any business is customer service. Ira stressed the use of effective storytelling to be remembered and to demonstrate your value and that of your organization. When you tell a personal, workplace story, select one that that has a universal message. The best story is one that is easily shared. When developing your story, “start in the middle,” keep it under three minutes, and always inspire your audiences to think or act differently. Your organization can and will be changed by changing the stories executives tell, customers tell, and employees tell."