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Monday, May 30, 2016

Use Anaphora as a Repetition Tool, to Increase Impact

Written by  Ira Koretsky

figure of speech, repetition, speaking, presenting, impact, messaging

The English language has hundreds of figures of speech to help you improve the effectiveness of your communications. Anaphora is an excellent example of repetition.

Look at the examples below. Find ways for you to experiment by including this figure of speech in your written, spoken, and online communications.

As always, test your use of language. Is it engaging, persuasive, and memorable? If not, (ruthlessly) revise.

 

- Definition:   A word or phrase is repeated at the beginning of a successive phrase, clause, or sentence, two or more times
- Pronunciation:  ah-NAF-oh-rah
- Also Known As:  Epanaphora, Iteratio, Relatio, and Repetitio
- Etymology:  Greek, “carrying back”

Example:  “Freedom's Forge," Book Launch Event, Author Arthur Herman, 5/2012
Now, what I want to do here tonight is to tell you a story. And this is a story that usually is told backwards. {If you go to the} textbooks, {if you go to the} movies, {if you go to the} usual discussions...

Example:  Rick Blaine in Casablanca the movie
{Of all the} gin joints {in all the} towns {in all the} world, she walks into mine

Example:  President John Kennedy, Inaugural Address, Jan 1961
{Let both sides} explore what problems unite us instead of belaboring those problems which divide us. {Let both sides}, for the first time, formulate serious and precise proposals for the inspection and control of arms, and bring the absolute power to destroy other nations under the absolute control of all nations.

{Let both sides} seek to invoke the wonders of science instead of its terrors. Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce.

{Let both sides} unite to heed, in all corners of the earth, the command of Isaiah--to 'undo the heavy burdens, and to let the oppressed go free.'

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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