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Monday, November 30, 2015

Telling a Story? Use Visual Words to Dramatically Improve Your Impact

Written by  Ira Koretsky

visual words

“A picture is worth a thousand words,” perfectly describes the necessity for you to tell your stories with engaging (and powerful) imagery.

Think of a story you were told recently while at work. Was it interesting? Engaging? Memorable? We bet you a billion (Monopoly®) dollars that for you to say yes to all three, the storyteller used visual words. Words like those of Sheryl Sandberg, COO of Facebook, during a commencement she gave to the Harvard Business School Graduates:

Lori has a great metaphor for careers. She says they’re not a ladder; they’re a jungle gym. As you start your post-HBS career, look for opportunities, look for growth, look for impact, look for mission. Move sideways, move down, move on, move off. Build your skills, not your resume.

This excerpt is an excellent example of metaphor and descriptive language. People who love to tell stories...the good storytellers...think visually. When they create stories in their minds, they transform words into engaging and memorable experiences…experiences that draw you in and make you feel like you are part of the experience.

Watch videos of professional speakers. As you do, stop the video every so often. Think about the words you just heard. Do they move you? Try to determine why and why not? What can you learn from these examples?

- Watch videos on TED and TEDx.
- Watch speeches on YouTube from noted academics, business leaders, politicians, opinion leaders, and thought leaders (examples include LinkedIn Speakers, @Google Talks, and Harvard Business School)
- Watch movies with powerful dialogue and memorable scenes (IMDB is an excellent source of movie information)

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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