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Monday, April 20, 2015

Avoid the Word "Strive" and Other Wishy-Washy Words

Written by  Ira Koretsky

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During a facilitation session to develop a new mission statement for a non-profit client, several of the executive team members encouraged the group to use “strive.”

We politely pointed out strive is a wishy-washy word, and should not be used.

The Merriam-Webster Dictionary states the definition of strive as “to try very hard to do or achieve something.” The implication is you achieve your goal. In reality, you may or may not.

In business, like Yoda from Star Wars aptly said, “Do. Or do not. There is no try.”

Avoid wishy-washy words such as strive, hope, surely, chiefly, usually, going to, often, sort of, possibly, and many more.

Words like these reduce your effectiveness when communicating with your stakeholders.

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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