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Monday, April 06, 2015

Grab Your Audience with a Great Quote

Written by  Ira Koretsky

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Elmer Wheeler said, “Your first 10 words are more important than your next 10,000. In fact, if your first 10 words aren't the right words, you won't have a chance to use the next 10,000.”

Wheeler is one of the fathers of sales. Perhaps you know him from the famous phrase, “Sell the sizzle, not the steak,” which he coined in the 1940s?

Starting your presentation is one of the most important parts to a successful speaker and audience experience. The beginning sets the tone. The beginning puts your audience into a frame of mind. And the beginning sets up the expectations for what’s to come.

Your beginning should be well thought-out and rehearsed. It should grab them in the first 10 seconds. A great quote works very well. Everyone loves a great quote as it has a lot of meaning shared in just a few words.

Whether you realize it or not, the quotes you use are a reflection of who you are and how you think. As such, only use quotes that have had a profound impact on your thinking. Now when you share the quote with your audience, share a little story about how you discovered the quote and its impact on your life. Your audience will “feel” the authenticity in your story and better appreciate the quote’s message.

Here are a few sites to find great quotes:

- BrainyQuote
- World of Quotes
- Quoteland

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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