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Monday, March 09, 2015

Expand Your Network with New "Business Friends"

Written by  Ira Koretsky


Expand your network by attending an event of your choice this week. For this event, your goal is to meet one new connection--partner or colleague—not a prospect.

This experience is geared toward expanding your network by building relationships. Each new person you bring into your network has his or her own network of people—likely several hundred. Instead of “qualifying,” get to know people. Think of it more as a Saturday afternoon party. Perhaps even offer some assistance in the form of referrals, suggestions, and introductions?

The true genius of networking is “who knows you.” With today’s world of LinkedIn, it becomes, “who is connected to you.” The power of relationships lay with the person on the other end of the connection.

As a result, a referral from this new business friend comes with a tremendous amount of relationship capital with his/her network. And the same when it comes to your introductions into your network.


Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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